Analisis Pengaruh Internet Marketing terhadap Pembentukan Word of Mouth dan Brand Awareness untuk Memunculkan Intention to Buy
The purposes of this research are to prove whether internet marketing does give postive influence to the formation of brand wareness and word of mouth, then whether if internet marketing is directly give positive influence to formation of intention to buy. Furthermore, the writerwants to analyze the...
| Main Author: | Richard Darmawan Andriyano, Jony Oktavian Haryanto |
|---|---|
| Format: | Jurnal |
| Language: | Bahasa Indonesia |
| Published: |
ITB
2010
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=51777 |