Brand Equity of Team Sport Towards Sponsorship in Indonesian Football Club
This is a study concerning the result of sports sponsorship where the research focuses on how would a specific construct ofBrand Equity Would corrlate with the sponsorship outcome. The study takes one of the forerunners of professional football (soccer) club as the object. Persib (Persatuan SepakBol...
| Main Author: | Syauqy Lukman, Reza Ashari Nasution |
|---|---|
| Format: | Jurnal |
| Language: | Bahasa Inggris |
| Published: |
ITB
2010
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=51830 |