Advertising on Trial
From its inception in the mid-nineteenth century, national advertising has evolved into a massive enterprise. In 2003, U.S. advertisers spent an estimated $236 billion, and today some scholars conclude that each day the average American is exposed to several thousand advertisements. By all accounts,...
| Main Author: | INGER L. STOLE |
|---|---|
| Format: | eBook |
| Language: | Bahasa Inggris |
| Published: |
University of Illinois Press
2006
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=52024 |