BENEFIT SEGMENTATION Case of a National Bank's Costomers In Indonesia
Fierce competition in Indonesia banking industry had forced banks to get closer to theri customers in order their customer base. However, considering the banks limited resources and the market competion, raised question on which customers they should focus to serve. Benefit segmentation as one of th...
| Main Author: | Ahmad Yunianto, Catur Sugiyanto |
|---|---|
| Format: | Jurnal |
| Language: | Bahasa Inggris |
| Published: |
UGM
2003
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=52075 |