| Summary: |
Corpardte social responstbility trt lcrnt of management oriertletton
Utilitns No. 8/Tahun Ke-6/1998 27
torically from profit ndxi xitcd to tru,stee.ship to quaritt, ol rifc nnnagemiinT. rlte Jirst
approach focused on sharelxtldcr interest, Ltnd the secontl v,as concerned to orgoniza_
lional slakeholder group,\ i e enlplolaes,ctrslomers, sttpltlicr, and yenclors,antl thc lasl
QTte would brouden ir conccrns to external societal inreresrs, itrcluLling issues of environment
The ctccelerated growth fu the nuntber ofmultinational crtrprtrolions (MNC;)
and their v,orldwide scope, \,rith concentration of economic and political power tlrew
atte ntion to c orporat e s oc ial r e s p on.: ib il ity
The ecological challenge required busines.s to Jbrntulate str(rtegies, in order to a) moke
the most effcient use of scarce resources, b) reduce waste ond pollute the enyironment,
and c) keep induslrial prctduction v,ithin thc lintit set by nature,s ecological :jy.rtemt.
A corporalion culture was directly qnd crit ic(llly Iinkcd to sociol strategy thdt rried to be
uchievcd by top nhlnq4(Dlt nt
The purpose of lhis reseurch u)os to comparc lhe cerpor(tte cullure in corporate ,social
responsibility toward environnrcnt issues belv,een national un.l ntultinalionql corpr.trations
in Indonesia. The secontlar.t lturp()s( '*." Io cxtnint thc rclatnnship betneei corporate
culture toward cnyironnant issues and its long ^tern econonic pgrfonnance.
Research conducted among sutnpla oJ I I2 ncrtional and mulrinotional corporationli in
Indonesiq.
The results oJthe research itttlicutt'Ll rhat ct) therc w,a.s nostutisticolly signifcant dffirence
between nationql arul nulrinurioncrl corporation in htdonc,sru regarcling lheir,\trength
of corporate culture tot'r.urd uvironntent issues, b) there wos e positiye relationship
hetween slrength of corporatc cullure lo.tuord enr)ironnent iss4es arul long term ece_
nr.tmic performance, bul it wds (r ltt)dc reletionship,r.
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