PERSEPSI KONSUMEN TERHADAP BRAND CHEVROLET CAMARO PADA FILM TRANSFORMERS 1, 2 ,3 , DAN 4 (Studi Deskriptif Kualitatif Mengenai Persepsi Konsumen Terhadap Brand Chevrolet Camaro Yang Di Tempatkan Pad

*1 Some manufacturers market their goods through the movie. They chose the movie as a media to advertise, because the placement of product placement in films is quite effective in marketing a certain brand. There are many types of products that are in the movie. One of theme brand is Chevrolet. Bran...

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Main Author: Aulia Rahman Jati
Format: Skripsi S1
Language: Bahasa Indonesia
Published: ILKOM 16 UMY 001 2016
Subjects:
Online Access: http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=63245
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