PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN THE INFLUENCES OF BRAND EQUITY TO BUYING DECISION
This study aims to analyze the influences of brand equity to buying decision. The sampling method used ini this study is non – probability sampling with purposive sampling. In this study, the respondents were 96 consumers of face and hair care service on Larissa Aesthetic Center at Yogyakarta. Th...
| Main Author: | Menur Ajeng Retnowati |
|---|---|
| Format: | Skripsi S1 |
| Language: | Bahasa Indonesia |
| Published: |
MNJ 16 UMY 158
2016
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=67796 |