ANALISA PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DI STARBUCKS COFFEE JOGJA CITY MALL
This research aimed at finding how much the influence of experiential marketing to the satisfaction of consumers, experiential of marketing for the loyalty of consumers, the satisfaction of consumers against the loyalty of consumers and the satisfaction of consumers play a role as variable interveni...
| Main Author: | Arif Setiawan |
|---|---|
| Format: | Skripsi S1 |
| Language: | Bahasa Indonesia |
| Published: |
MNJ 16 UMY 239
2016
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=67988 |