CONTENT ANALYSIS OF CIGARETTE ADVERTISEMENT IN NEWSPAPER ‘KEDAULATAN RAKYAT’ (1990-2013)
Cigarette industries are using “Advertisement†as one of their marketing strategies which is a popular strategy to promote a product. Unlike other promotion media, cigarette advertisement not only inform about the product but also create symbol (language and image), values, and message that inte...
| Main Author: | Dyna Herlina Suwarto , Nurhidayati Kusumaningtyas |
|---|---|
| Format: | Proceeding |
| Language: | Bahasa Inggris |
| Published: |
MTCC, John Hopkins n The Union
2015
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=70475 |