APA Citation

ZEITHAML, V. (2004). Services Marketing: Integrating Customer Focus Across The Firm. McGraw-Hill.

Chicago Style Citation

ZEITHAML, Valarie. Services Marketing: Integrating Customer Focus Across The Firm. McGraw-Hill, 2004.

MLA Citation

ZEITHAML, Valarie. Services Marketing: Integrating Customer Focus Across The Firm. McGraw-Hill, 2004.

Warning: These citations may not always be 100% accurate.