Journal Economics, business & accountancy : THE EFFECT OF MARKET ORIENTATION ON PERFORMANCE WITH ENVIRONMENTAL UNCERTAINTY AS A MODERATING VARIABLE

Market orientation of banks is related to business performance through the environmentaluncertainty as moderator. Environmental uncertainty is an important factor in both the marketingand management literature. In this case, it is important to see how an increase in environmentaluncertainty influ...

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Main Author: Hudayah, Syarifah, Ikbal, Muhammad
Format: Jurnal
Language: Bahasa Indonesia
Published: PPPM Perbanas 2013
Subjects:
Online Access: http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=79427
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