key MARKETING SKILLS
It’s not a good start, and unfortunately it gets worse. Arecent opinion poll in the United Kingdom found that marketing folk were rated at only one rung above politicians and tabloid journalists on the ladder of ‘respectable’ careers… but if you want to hear real cynicism, try asking busines...
Main Author: | Peter Cheverton |
---|---|
Format: | eBook |
Language: | Bahasa Inggris |
Published: |
Kogan Page Limited Second edition
2004
|
Subjects: | |
Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=80906 |
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