CORPORATE REPUTATION, THE & THE BOTTOM LINE
Why bother about the corporate reputation? If the price and quality of the products are right who cares about anything else? Once, in the midst of a contract I was undertaking for the food industry, a director of Sainsbury’s (long since moved on) said to me that all the customers care about is pri...
| Main Author: | Roger Harwood |
|---|---|
| Format: | eBook |
| Language: | Bahasa Inggris |
| Published: |
Kogan Page
2005
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=80945 |