International Dictionary of Marketing
You will find this Dictionary very practical, with text designed as a guide on a dayto-day level. It can help you in two ways. First, it uses language that people actually speak, and helps to make clearer much of the jargon used in marketing. Two examples: you read in a marketing magazine about FMCG...
| Main Author: | Daniel Yadin |
|---|---|
| Format: | eBook |
| Language: | Bahasa Inggris |
| Published: |
Kogan Page
2002
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=80949 |