Understanding Brands
A good brand will make you feel good about the choice you have made, to buy it and to use it. A good brand will help you make that choice in the first place, and it can do that because it knows how to make you feel good. The good brand, as illustrated in Figure PI.1 (see page 2), is a virtuous circl...
| Main Author: | Peter Cheverton |
|---|---|
| Format: | eBook |
| Language: | Bahasa Inggris |
| Published: |
Kogan Page Limited
2006
|
| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=80960 |