Marketing Library and Information Services: International Perspectives
Strategic marketing management is based on an organisation-wide marketing orientation that focuses strategic planning and management on the client; continuous market research; integrated activities and repeat business due to satisfied customers. Australian university libraries have been very success...
| Main Author: | Dinesh K. Gupta , Christie Koontz |
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| Format: | eBook |
| Language: | Bahasa Inggris |
| Published: |
K. G. Saur Verlag GmbH
2006
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=81116 |