CONSUMER CULTURE THEORY
Consumer Culture Theory (CCT) is an interdisciplinary ï¬eld that comprises macro, interpretive, and critical approaches to and perspectives on consumer behavior.
| Main Author: | Russell W. Belk |
|---|---|
| Format: | eBook |
| Language: | Bahasa Inggris |
| Published: |
2007
|
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=82564 |