The Marketing of The President : Political Marketing as Campaign Strategy
Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and tel...
| Main Author: | Newman, Bruce I |
|---|---|
| Format: | Buku Teks |
| Language: | Bahasa Inggris |
| Published: |
Sage Publications
1994
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=83317 |