Strategic Dynamics : Concepts and Cases
This book has its roots in a somewhat unusual pedagogical collaboration: An academic (RAB) and a chief executive officer of a major high-technology company (ASG) getting together to find a way to integrate action-based but reflective executive experience with theory-based but grounded academic resea...
| Main Author: | Burgelman, Robert A, Grove, Andrew S. |
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| Format: | Buku Teks |
| Language: | Bahasa Inggris |
| Published: |
Mc Graw Hill
2006
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=95327 |
| Summary: |
This book has its roots in a somewhat unusual pedagogical collaboration: An academic (RAB) and a chief executive officer of a major high-technology company (ASG) getting together to find a way to integrate action-based but reflective executive experience with theory-based but grounded academic research for the purpose of providing a novel learning experience for MBA students. |
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| ISBN: |
ISBN:007-125452-8 |