Application in Basic Marketing: Clippings from the Popular Business Press

This book provide a flexible and helpful set of teaching and learning materials, include clipping (articles) on a wide variety of topics. the clippings deal with consumer products and bisiness products, good and services, new developments in marketing as well as traditional issues, and large well-kn...

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Main Author: William D. Perreault, E. Jerome McCarthy
Format: Sirkulasi
Language: Inggris
Published: McGraw Hill 2005
Subjects:
Online Access: http://opacperpus.jogjakota.go.id/index.php/home/detail_koleksi?kd_buku=016446&id=1&kd_jns_buku=SR
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