Peranan atribut produk dalam perumusan konsep kreatif iklan
| Main Author: | ABRAR, Ana Nadhya |
|---|---|
| Format: | TEXT |
| Published: |
Yogyakarta:Fakultas Isipol UGM
1997
|
| Online Access: |
http://opac.lib.ugm.ac.id/index.php?mod=book_detail&sub=BookDetail&act=view&typ=htmlext&buku_id=253810&unit_id=1 |