Knapp, D. E. (2008). The brandpromise: How costco, ketel one, make-A-wish, tourism vancouver, and other leading brands make and keep the promise that guarantees success. New York:McGraw-Hill.
Chicago Style CitationKnapp, Duane E. The Brandpromise: How Costco, Ketel One, Make-A-wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success. New York:McGraw-Hill, 2008.
MLA CitationKnapp, Duane E. The Brandpromise: How Costco, Ketel One, Make-A-wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success. New York:McGraw-Hill, 2008.
Warning: These citations may not always be 100% accurate.