The brandpromise: how costco, ketel one, make-A-wish, tourism vancouver, and other leading brands make and keep the promise that guarantees success
| Main Author: | Knapp, Duane E. |
|---|---|
| Format: | TEXT |
| Language: | eng |
| Published: |
New York:McGraw-Hill
2008
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| Subjects: | |
| Online Access: |
http://opac.lib.ugm.ac.id/index.php?mod=book_detail&sub=BookDetail&act=view&typ=htmlext&buku_id=258820&unit_id=1 |