APA Citation

Keller, K. L. (1998). Strategic Brand Management Building, Measuring, and Managing Brand Equity. New Jersey:Prentice-Hall.

Chicago Style Citation

Keller, Kevin Lane. Strategic Brand Management Building, Measuring, and Managing Brand Equity. New Jersey:Prentice-Hall, 1998.

MLA Citation

Keller, Kevin Lane. Strategic Brand Management Building, Measuring, and Managing Brand Equity. New Jersey:Prentice-Hall, 1998.

Warning: These citations may not always be 100% accurate.