Strategic Brand Management Building, Measuring, and Managing Brand Equity
| Main Author: | Keller, Kevin Lane |
|---|---|
| Format: | TEXT |
| Language: | eng |
| Published: |
New Jersey:Prentice-Hall
1998
|
| Online Access: |
http://opac.lib.ugm.ac.id/index.php?mod=book_detail&sub=BookDetail&act=view&typ=htmlext&buku_id=360495&unit_id=1 |