APA Citation

Belch, G. E. (2001). Advertising and Promotion: An Integrated Marketing Communications Perspective. New York:Mc Graw Hill.

Chicago Style Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. New York:Mc Graw Hill, 2001.

MLA Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. New York:Mc Graw Hill, 2001.

Warning: These citations may not always be 100% accurate.