Advertising and Promotion: An Integrated Marketing Communications Perspective
| Main Authors: | Belch, George E., Belch, Michael A. |
|---|---|
| Format: | TEXT |
| Language: | eng |
| Published: |
New York:Mc Graw Hill
2001
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| Subjects: | |
| Online Access: |
http://opac.lib.ugm.ac.id/index.php?mod=book_detail&sub=BookDetail&act=view&typ=htmlext&buku_id=663631&unit_id=1 |