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The power of poduct leadership in generating customers' intentions to buy : the case of dagadu

Main Author: Markus Surkamta Eric Santosa
Format: Jurnal
Language: Bahasa Inggris
Published: UGM Faculty of Economics and Business 2015
Subjects:
product leadership, perceived quality, perceived value, intention to buy
Online Access: http://library.umy.ac.id/katalog.php?opo=lihatDetilKatalog&id=74440
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http://library.umy.ac.id/katalog.php?opo=lihatDetilKatalog&id=74440

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