Managing Corporate Brands A new approach to corporate communication
Much attention has been devoted recently to corporate brands and corporate reputations. Companies go to great lengths to enhance their image in the minds of consumers, investors, employees, community members and other constituencies. These constituencies, previously informed about the company almost...
| Main Author: | Marcos Ormeño |
|---|---|
| Format: | eBook |
| Language: | Bahasa Inggris |
| Published: |
Deutscher Universitäts-Verlag
2007
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| Subjects: | |
| Online Access: |
http://library.umy.ac.id/katalog.php?opo=lihatDetilKatalog&id=81106 |