Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
Main Author: | Daymon, Christine, Immy Holloway |
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Format: | Buku Teks |
Language: | Bahasa Inggris |
Published: |
Routledge
2005
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Subjects: | |
Online Access: |
http://library.umy.ac.id/katalog.php?opo=lihatDetilKatalog&id=83511 |