Holdings: Services Marketing: Integrating Customer Focus Across The Firm

Main Author:	Valarie A. Zeithaml
Format:	TEXT
Published:	Irwin
Subjects:	Services Marketing, 3rd Edition, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text o

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