Holdings: Advertising Principles and Practice

Main Author:	John Burnett
Format:	TEXT
Published:	Prentice Hall
Subjects:	Synopsis: I. ADVERTISING FOUNDATIONS AND ENVIRONMENT. 1. Introduction to Advertising. 2. Advertising and Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process. II. ADVERTISING BACKGROUND, PLANNING, AND STRATEGY.

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