Cover Image

Advertising Principles and Practice

Main Author: John Burnett
Format: TEXT
Published: Prentice Hall
Subjects:
Synopsis: I. ADVERTISING FOUNDATIONS AND ENVIRONMENT. 1. Introduction to Advertising. 2. Advertising and Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process. II. ADVERTISING BACKGROUND, PLANNING, AND STRATEGY.
PINJAM

Similar Items

Similar Items