Services Marketing: Concepts, Strategies, & Cases, 3e
| Main Author: | John E.G. Bateson |
|---|---|
| Format: | TEXT |
| Published: |
Thomson
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| Subjects: |
| id |
amikomlib-2737 |
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| recordtype |
oai_dc |
| spelling |
amikomlib-27372016-08-08 00:00:00STMIK AMIKOMServices Marketing: Concepts, Strategies, & Cases, 3eJohn E.G. BatesonServices Marketing: Concepts, Strategies and Cases, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases tThomsonTEXT |
| institution |
STMIK AMIKOM |
| collection |
Perpustakaan Yogyakarta |
| topic |
Services Marketing: Concepts, Strategies and Cases, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases t |
| spellingShingle |
Services Marketing: Concepts, Strategies and Cases, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases t John E.G. Bateson Services Marketing: Concepts, Strategies, & Cases, 3e |
| description |
|
| format |
TEXT |
| author |
John E.G. Bateson |
| author_sort |
John E.G. Bateson |
| title |
Services Marketing: Concepts, Strategies, & Cases, 3e |
| title_short |
Services Marketing: Concepts, Strategies, & Cases, 3e |
| title_full |
Services Marketing: Concepts, Strategies, & Cases, 3e |
| title_fullStr |
Services Marketing: Concepts, Strategies, & Cases, 3e |
| title_full_unstemmed |
Services Marketing: Concepts, Strategies, & Cases, 3e |
| title_sort |
services marketing: concepts, strategies, & cases, 3e |
| publisher |
Thomson |
| publishDate |
|
| _version_ |
1543599344903520256 |
| score |
14.79448 |