What's in a Name?. Advertising and the concept of brands
What's in a Name?. Advertising and the Concept of brands
| Main Author: | JONES, John Philip |
|---|---|
| Format: | Buku Teks |
| Language: | Bahasa Inggris |
| Published: |
Lexington Books
1986
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| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=21274 |
| Summary: |
What's in a Name?. Advertising and the Concept of brands |
|---|---|
| Physical Description: |
xxii, 292 p. ,22 cm 16 cm 0 cm |
| ISBN: |
ISBN:0-669-11142-2 |