Advertising and integrated brand promotion
Advertising and integrated brand promotion
| Main Author: | O'Guinn, Thomas C |
|---|---|
| Format: | Buku Teks |
| Language: | Bahasa Inggris |
| Published: |
South-Western Pub
2002
|
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=23594 |
| Summary: |
Advertising and integrated brand promotion |
|---|---|
| Physical Description: |
xxxix, 773 p. ,28 cm 21 cm 0 cm |
| ISBN: |
ISBN:0-324-11380-3 |