Pengaruh kepuasan konsumen terhadap kesetiaan Merek (studi kasus Restoran Popeye Chicken Express dan Restoran Yogya Chicken di Yogyakarta)
This study aimed to test the eflect of customer satisfaction on brand loyalty at Popeye 's Chicken Express & Yogya Chicken Restaurant. Independent variables in this stuafy are the attributes that include the formation of customer satisfaction; attributes related to the product, attributes...
| Main Author: | Arif Fakhrudin, SE |
|---|---|
| Format: | Thesis S2 |
| Language: | Bahasa Indonesia |
| Published: |
MM 11 UMY 069
2011
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=32164 |