Marketing management. A Strategic planning approach
Marketing management. A strategic planning approach
| Main Author: | BUEL, Victor P |
|---|---|
| Format: | Buku Teks |
| Language: | Bahasa Inggris |
| Published: |
McGraw - Hill Book Company
1986
|
| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=3846 |
| Summary: |
Marketing management. A strategic planning approach |
|---|---|
| Physical Description: |
XIII, 920 p. ,24 cm 16 cm 0 cm |
| ISBN: |
ISBN:0-471-83899-3 |