"ADVERTISING THAT SELLS" SEBAGAI STRATEGI KREATIF DWI SAPTA ADVERTISING DALAM PRODUKSI IKLAN PRODUK (Studi Kasus Strategi Kreatif Dwi Sapta Advertising pada Iklan Televisi Adem Sari Versi Panas Dal
ABSTRAK University of Muhammadiyah Yogyakarta Faculty of Social and Political Studies Concentration of Advertising Wawan Setyo 20040530045 "ADVERTISING THAT SELLS" AS CREATIVE STRATEGY DWI SAPTA ADVERTISING IN PRODUCTION OF PRODUCT ADVERTISEMENT (Case Study Creative Strategy Dwi S...
| Main Author: | Wawan Setyo |
|---|---|
| Format: | Skripsi S1 |
| Language: | Bahasa Indonesia |
| Published: |
IK
2008
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| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=41759 |
| Summary: |
ABSTRAK
University of Muhammadiyah Yogyakarta
Faculty of Social and Political Studies
Concentration of Advertising
Wawan Setyo
20040530045
"ADVERTISING THAT SELLS" AS CREATIVE STRATEGY DWI SAPTA ADVERTISING IN PRODUCTION OF PRODUCT ADVERTISEMENT
(Case Study Creative Strategy Dwi Sapta Advertising at Television Advertisement Adem Sari with Panas Dalam Version, Mixagrip with Jingle Desy Ratnasari Version, and Tolak Angin with Testimonial Rhenald Kasali Version)
Year : 2008 : X1 + 133 pag |
|---|---|
| ISBN: |
2008 Waw a |