Socie-distibution Network Analysis: an Exploratory Study of Indonesian Magazine Distribution Channel
Indonesia magazine business is characherized by high distribution cost, which constitutes of 60% - 70% of the overall entreprise cost. This study aims to investigate the key agents who play significant roles to the distribution coverage in Indonesian magazine market, using social netwrok analysis pe...
| Main Author: | Oki Sunardi, Jann Hidayat Tjakraatmadja |
|---|---|
| Format: | Jurnal |
| Language: | Bahasa Indonesia |
| Published: |
ITB
2012
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=52303 |