Beyond Persuasion : Communication Strategies for Healthcare Managers in the Digital Age

The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital a...

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Main Author: PATRICIA J. PARSONS
Format: eBook
Language: Bahasa Inggris
Published: University of Toronto Press 2013
Subjects:
Online Access: http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=53327
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