| Summary: |
The advent of social media has forever changed how organizations communicate
with the public, and healthcare organizations are no exception.
Beyond Persuasion provides healthcare managers with a guide to
using strategic communication to meet both personal and professional
objectives in the digital age.
Whether healthcare managers are conducting meetings with employees,
answering massive amounts of email, or keeping up with Twitt er
feeds, their success ultimately depends on their strategic communication
skills. The fi rst book to off er a strategic approach to managerial
communication in health care, Beyond Persuasion is full of valuable
information on issues such as how to develop fundamental skills, communicate
strategically with internal groups such as employees and
medical staff , and develop relationships with the external community
and both traditional and new media
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