ANALISIS PENGARUH NILAI HEDONIK DAN NILAI UTILITARIAN TERHADAP KEPUASAN DAN NIAT PERILAKU PADA INDUSTRI RESTORAN
The purpose of this study is to analyze the effects of hedonic value and utilitarian value on satisfaction and behavioral intentions in the restaurant industry. Settings used in this research is Gubug Makan Mang Engking jalan Godean km 16 Minggir, Sleman, Yogyakarta. This research is a kind of q...
| Main Author: | Fatikha Rizdiana Dewi |
|---|---|
| Format: | Skripsi S1 |
| Language: | Bahasa Indonesia |
| Published: |
MNJ 16 UMY 296
2016
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=70199 |