The power of poduct leadership in generating customers' intentions to buy : the case of dagadu
Main Author: | Markus Surkamta Eric Santosa |
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Format: | Jurnal |
Language: | Bahasa Inggris |
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UGM Faculty of Economics and Business
2015
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http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=74440 |
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oai:lib.umy.ac.id:74440 |
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oai:lib.umy.ac.id:744402021-06-16T13:09:42ZThe power of poduct leadership in generating customers' intentions to buy : the case of dagaduMarkus Surkamta Eric Santosaproduct leadership, perceived quality, perceived value, intention to buyUGM Faculty of Economics and Business2015Jurnal159 - 172Journal of Indonesian Economy & Business vol., 30., no., 2 May 2015Bahasa Inggrishttp://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=74440 |
institution |
Universitas Muhammadiyah Yogyakarta |
collection |
Perpustakaan Yogyakarta |
language |
Bahasa Inggris |
topic |
product leadership, perceived quality, perceived value, intention to buy |
spellingShingle |
product leadership, perceived quality, perceived value, intention to buy Markus Surkamta Eric Santosa The power of poduct leadership in generating customers' intentions to buy : the case of dagadu |
description |
|
format |
Jurnal |
author |
Markus Surkamta Eric Santosa |
author_sort |
Markus Surkamta Eric Santosa |
title |
The power of poduct leadership in generating customers' intentions to buy : the case of dagadu |
title_short |
The power of poduct leadership in generating customers' intentions to buy : the case of dagadu |
title_full |
The power of poduct leadership in generating customers' intentions to buy : the case of dagadu |
title_fullStr |
The power of poduct leadership in generating customers' intentions to buy : the case of dagadu |
title_full_unstemmed |
The power of poduct leadership in generating customers' intentions to buy : the case of dagadu |
title_sort |
power of poduct leadership in generating customers' intentions to buy : the case of dagadu |
physical |
159 - 172 |
publisher |
UGM Faculty of Economics and Business |
publishDate |
2015 |
url |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=74440 |
isbn |
Journal of Indonesian Economy & Business vol., 30., no., 2 May 2015 |
_version_ |
1702753139172573184 |
score |
14.79448 |