The power of poduct leadership in generating customers' intentions to buy : the case of dagadu

Main Author: Markus Surkamta Eric Santosa
Format: Jurnal
Language: Bahasa Inggris
Published: UGM Faculty of Economics and Business 2015
Subjects:
Online Access: http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=74440
PINJAM
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recordtype oai_dc
spelling oai:lib.umy.ac.id:744402021-06-16T13:09:42ZThe power of poduct leadership in generating customers' intentions to buy : the case of dagaduMarkus Surkamta Eric Santosaproduct leadership, perceived quality, perceived value, intention to buyUGM Faculty of Economics and Business2015Jurnal159 - 172Journal of Indonesian Economy & Business vol., 30., no., 2 May 2015Bahasa Inggrishttp://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=74440
institution Universitas Muhammadiyah Yogyakarta
collection Perpustakaan Yogyakarta
language Bahasa Inggris
topic product leadership, perceived quality, perceived value, intention to buy
spellingShingle product leadership, perceived quality, perceived value, intention to buy
Markus Surkamta Eric Santosa
The power of poduct leadership in generating customers' intentions to buy : the case of dagadu
description
format Jurnal
author Markus Surkamta Eric Santosa
author_sort Markus Surkamta Eric Santosa
title The power of poduct leadership in generating customers' intentions to buy : the case of dagadu
title_short The power of poduct leadership in generating customers' intentions to buy : the case of dagadu
title_full The power of poduct leadership in generating customers' intentions to buy : the case of dagadu
title_fullStr The power of poduct leadership in generating customers' intentions to buy : the case of dagadu
title_full_unstemmed The power of poduct leadership in generating customers' intentions to buy : the case of dagadu
title_sort power of poduct leadership in generating customers' intentions to buy : the case of dagadu
physical 159 - 172
publisher UGM Faculty of Economics and Business
publishDate 2015
url http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=74440
isbn Journal of Indonesian Economy & Business vol., 30., no., 2 May 2015
_version_ 1702753139172573184
score 14.79448