Analisis pengaruh brand placement acceptance dan brand recall terhadap preference, Intention to purchase, dan loyalty : Studi kasus film Cinta Brontosaurus
| Main Author: | Irma Fitriyani, M. Gunawan Alif |
|---|---|
| Format: | Jurnal |
| Language: | Bahasa Indonesia |
| Published: |
Fakultas Bisnis Sampoerna University
2015
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=75112 |
| Physical Description: |
29 - 43 |
|---|---|
| ISBN: |
Jurnal Bisnis dan Kewirausahaan vol., 3., no., 1 Januari 2015 |