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Analisis pengaruh brand placement acceptance dan brand recall terhadap preference, Intention to purchase, dan loyalty : Studi kasus film Cinta Brontosaurus

Main Author: Irma Fitriyani, M. Gunawan Alif
Format: Jurnal
Language: Bahasa Indonesia
Published: Fakultas Bisnis Sampoerna University 2015
Subjects:
brand placement, brand recall,preference, intention to purchase, loyalty
Online Access: http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=75112
PINJAM
id oai:lib.umy.ac.id:75112
recordtype oai_dc
spelling oai:lib.umy.ac.id:751122021-06-16T13:09:47ZAnalisis pengaruh brand placement acceptance dan brand recall terhadap preference, Intention to purchase, dan loyalty : Studi kasus film Cinta BrontosaurusIrma Fitriyani, M. Gunawan Alifbrand placement, brand recall,preference, intention to purchase, loyaltyFakultas Bisnis Sampoerna University2015Jurnal29 - 43Jurnal Bisnis dan Kewirausahaan vol., 3., no., 1 Januari 2015Bahasa Indonesiahttp://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=75112
institution Universitas Muhammadiyah Yogyakarta
collection Perpustakaan Yogyakarta
language Bahasa Indonesia
topic brand placement, brand recall,preference, intention to purchase, loyalty
spellingShingle brand placement, brand recall,preference, intention to purchase, loyalty
Irma Fitriyani, M. Gunawan Alif
Analisis pengaruh brand placement acceptance dan brand recall terhadap preference, Intention to purchase, dan loyalty : Studi kasus film Cinta Brontosaurus
description
format Jurnal
author Irma Fitriyani, M. Gunawan Alif
author_sort Irma Fitriyani, M. Gunawan Alif
title Analisis pengaruh brand placement acceptance dan brand recall terhadap preference, Intention to purchase, dan loyalty : Studi kasus film Cinta Brontosaurus
title_short Analisis pengaruh brand placement acceptance dan brand recall terhadap preference, Intention to purchase, dan loyalty : Studi kasus film Cinta Brontosaurus
title_full Analisis pengaruh brand placement acceptance dan brand recall terhadap preference, Intention to purchase, dan loyalty : Studi kasus film Cinta Brontosaurus
title_fullStr Analisis pengaruh brand placement acceptance dan brand recall terhadap preference, Intention to purchase, dan loyalty : Studi kasus film Cinta Brontosaurus
title_full_unstemmed Analisis pengaruh brand placement acceptance dan brand recall terhadap preference, Intention to purchase, dan loyalty : Studi kasus film Cinta Brontosaurus
title_sort analisis pengaruh brand placement acceptance dan brand recall terhadap preference, intention to purchase, dan loyalty : studi kasus film cinta brontosaurus
physical 29 - 43
publisher Fakultas Bisnis Sampoerna University
publishDate 2015
url http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=75112
isbn Jurnal Bisnis dan Kewirausahaan vol., 3., no., 1 Januari 2015
_version_ 1702753268839481344
score 14.79448

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