Strategic brand management. Building, Measuring, and managing brand equity
Strategic brand management. Building, measuring, and managing brand equity
| Main Author: | KELLER, Kevin Lane |
|---|---|
| Format: | Buku Teks |
| Language: | Bahasa Inggris |
| Published: |
PRENTICE HALL
2008
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=7630 |
| Summary: |
Strategic brand management. Building, measuring, and managing brand equity |
|---|---|
| Physical Description: |
692 p. ,26 cm |
| ISBN: |
650 Kel s |