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Strategic brand management. Building, Measuring, and managing brand equity

Strategic brand management. Building, measuring, and managing brand equity

Main Author: KELLER, Kevin Lane
Format: Buku Teks
Language: Bahasa Inggris
Published: PRENTICE HALL 2008
Subjects:
MANAJEMEN STRATEGI
Online Access: http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=7630
PINJAM
id oai:lib.umy.ac.id:7630
recordtype oai_dc
spelling oai:lib.umy.ac.id:76302021-06-16T13:01:51ZStrategic brand management. Building, Measuring, and managing brand equityKELLER, Kevin LaneMANAJEMEN STRATEGIStrategic brand management. Building, measuring, and managing brand equityPRENTICE HALL2008Buku Teks692 p. ,26 cm650 Kel sBahasa Inggrishttp://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=7630
institution Universitas Muhammadiyah Yogyakarta
collection Perpustakaan Yogyakarta
language Bahasa Inggris
topic MANAJEMEN STRATEGI
spellingShingle MANAJEMEN STRATEGI
KELLER, Kevin Lane
Strategic brand management. Building, Measuring, and managing brand equity
description Strategic brand management. Building, measuring, and managing brand equity
format Buku Teks
author KELLER, Kevin Lane
author_sort KELLER, Kevin Lane
title Strategic brand management. Building, Measuring, and managing brand equity
title_short Strategic brand management. Building, Measuring, and managing brand equity
title_full Strategic brand management. Building, Measuring, and managing brand equity
title_fullStr Strategic brand management. Building, Measuring, and managing brand equity
title_full_unstemmed Strategic brand management. Building, Measuring, and managing brand equity
title_sort strategic brand management. building, measuring, and managing brand equity
physical 692 p. ,26 cm
publisher PRENTICE HALL
publishDate 2008
url http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=7630
isbn 650 Kel s
_version_ 1702738195112787968
score 14.79448

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