Mini Economica Media Komunikasi Ilmu EkonomI : Analisis Determinan Intensi Membeli Tiket Perjalanan Online Menggunakan Model Integratif
This research investigates determinant of intentions ro purchase travel online toward tiket.com. Using 3 model TRA, TPB, and IDT. Attitude derived from TRA, perceived behavioral control from TPB and compatibility, complexity, perceived relative advantage derifed from IDT 100 respondent have using ti...
| Main Author: | Awad, Syarif, Achyar, Adrian |
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| Format: | Jurnal |
| Language: | Bahasa Indonesia |
| Published: |
Fakultas Ekonomi dan Bisnis Universitas Indones
2015
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=77547 |