Mini Economica Media Komunikasi Ilmu EkonomI : Analisis Determinan Intensi Membeli Tiket Perjalanan Online Menggunakan Model Integratif
This research investigates determinant of intentions ro purchase travel online toward tiket.com. Using 3 model TRA, TPB, and IDT. Attitude derived from TRA, perceived behavioral control from TPB and compatibility, complexity, perceived relative advantage derifed from IDT 100 respondent have using ti...
| Main Author: | Awad, Syarif, Achyar, Adrian |
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| Format: | Jurnal |
| Language: | Bahasa Indonesia |
| Published: |
Fakultas Ekonomi dan Bisnis Universitas Indones
2015
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=77547 |
| Summary: |
This research investigates determinant of intentions ro purchase travel online toward tiket.com. Using 3 model TRA, TPB, and IDT. Attitude derived from TRA, perceived behavioral control from TPB and compatibility, complexity, perceived relative advantage derifed from IDT 100 respondent have using tiket.com for searching tikets are concluded in this research. |
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| ISBN: |
ISBN:ISSN 0216-971 |